{Paper Wall}

seasonal

Posted in graphic design by thepaperwalls on December 9, 2008

When you live in Los Angeles, but grew up in a colder climate, you need to put a little more effort into it to really feel any holiday spirit.  A high of 80 degrees is predicted for tomorrow.  That still doesn’t spell December to me.  Now, strings of lights do.

1929_noma_outside

The package above is from 1929, while the same product was sold in packages like the one below during World War II.

noma_strings_of_color_wartime_outside

According to this site, certain inks were in short supply during the war, so packages would be made using duller or more unusual colors.  Oddly, Uncle Sam is replaced by Santa on the wartime box as well.  Looks like deliberate seasonal packaging to contemporary eyes…

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